About Us

My name is Marley Coovert, owner and founder of Velvet Rodeo Boutique.  Born and raised in Florida, I grew up spending all my time at the beach, boating the intercoastal waterways, and four wheeling through the countryside.  You could say this is where I get my unique blend of style -a little hippie, beachy, and a little country. 

While in college my dream to own a boutique featuring a coastal cowgirl style became louder and louder. So here I am in 2023, a junior in college, taking a leap of faith and jumping full force into my passion. Why wait, right?

You don't have to spend a fortune to keep up with the latest trends.  My goal is to bring you affordable fashion that makes you feel great and brings a smile to your face when you look in the mirror.   I'm glad you 're here and thankful for your support.   

 xoxo, Marley